Optionality

What's your business
really worth?

For business owners with $1M–$50M in revenue. Get a professional-grade valuation based on real M&A transactions — no financials required.

Try with your website

1,500+ businesses already valued!

Optionality platform — business valuation

Backed by leading investors and partners

  • Exit Planning Institute (EPI)
  • EntreChefs PME
  • La Caisse
  • Certified Exit Planning Advisor (CEPA)
  • Google for Startups
  • FTQ
  • Cohere
  • iNovia Capital
  • Luge Capital
  • EY
  • BMO
How it works

A professional valuation in minutes

Just enter your business website and let our AI do the heavy lifting. No financials or documents required to get started.

Enter your website

Our AI finds the most relevant comparable deals, multiples, and buyers in your sector from our M&A database.

We analyze 150,000+ transactions

Receive a detailed valuation report with range, growth drivers, and buyer profiles — in minutes, not weeks.

Get your valuation report

Monitor how your valuation changes over time and identify the key levers to maximize your business worth.

Track and grow your value
Your valuation report

What you'll get

A detailed, data-backed report you can use immediately, for planning, negotiation, or benchmarking.

Your valuation range

Get low, mid, and high estimates based on comparable multiples (EV/Revenue and EV/EBITDA) so you know exactly where your business stands.

  • Low, mid, and high value estimates
  • Multiple valuation methodologies applied
  • Clear confidence intervals
Your valuation rangeReal comparable transactionsWhat drives your valueWho's buying businesses like yoursIndustry benchmarksHow to grow your value
Platform

Everything in one platform

Business Valuation

Professional-grade valuation powered by real M&A data.

Benchmark & Track

See how your value compares and monitor it over time.

Comparable Analysis

Match your business to real transactions that closed.

Acquirer Matching

Identify who's most likely to buy and at what price.

Powerful Features

Real-time valuation built on 150,000+ transactions

Stop guessing what your business is worth. Optionality gives you instant access to verified M&A data so you can plan your future with confidence.

  • Real Transaction Data — See companies like yours that actually sold.
  • AI-Powered Analysis — Match comparables automatically.
  • Detailed Valuation Report — Range, growth drivers, and buyer profiles.
  • Track Progress — Monitor your valuation over time.
Pricing

Plans

Free

$0

Preliminary valuation of your business

  • Industry-based valuation multiples
  • Market trends

Transfer readiness audit

  • Based on the CEPA methodology
  • Owner readiness
  • Business readiness and attractiveness
  • Overall score out of 100 across 9 dimensions

Personalized transfer plan

  • Step-by-step action plan
  • Month-by-month priorities

Exit Academy

  • Access to expert content and resources

Exit Coach

  • 30-minute complimentary call with an Exit Coach
Start for free
Most popular

Optionality

$299/mo

Everything in Free, plus:

Valuation Report

  • Detailed business valuation
  • Financial statement normalization and adjustments
  • Access to comparable past transactions
  • Valuation benchmarks and insights

Strategic Options

  • Industry benchmarking
  • Financing and bankability analysis
  • Potential acquisitions

Exit Plan

  • Detailed exit and transfer roadmap
  • Buyer mapping and potential acquirers
  • Value creation priorities
  • Exit scenarios and timing

Setup & Support

  • Initial platform setup and configuration
  • Presentation of your reports and exit plan
  • Ongoing platform support

Exit Academy

  • Access to expert content and resources
Subscribe

Optionality + Coaching

Starting at

$499/month

Everything in Optionality, plus:

Expert coaching

  • Quarterly coaching with an Exit Planning expert
  • Option to be coached by top CEOs with previous exit experience
  • Progress and priority reviews
  • Ongoing guidance on your exit plan

Buyer Introductions

  • Introductions to potential acquirers when appropriate

Exit Academy

  • Access to expert content and resources
Contact us
Real results

Entrepreneurs who took control

“I've been benchmarking against competitors for 18 months. My valuation grew 31% — I know exactly what moves the needle.”

M

Michel

Founder, health startup

“I wanted to buy out my partner and Optionality gave me a valuation I could use immediately — no waiting weeks for a consultant.”

J

Jean

Co-founder, manufacturing firm

“I got an unsolicited offer and Optionality helped me realize how low it was. I negotiated $800K more than the initial offer.”

S

Sophie

CEO, technologic firm

Get started

Get your Business Valuation report today

Based on 150,000+ real transactions. No financials required.

Try with your website!