The future of business transfers is owner-driven.

Optionality didn’t start as an idea.

It started as a story.

When Simon sold his companies, he saw how uneven the process was for business owners.

Too much noise, too little visibility, and not enough control.

Optionality is his way of changing that story for every founder who comes next.

Because the story you’ve built deserves an ending worthy of it's effort.

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Built by entrepreneurs,
dealmakers & AI engineers

Optionality is built by people who’ve been through it —entrepreneurs who exited,
bankers who closed deals, and AI builders who ship.

Leadership

Simon Leroux
Founder & CEO
Maxime Martineau
CTO & Co-founder
Dean Mendes
Data Scientist & Co-founder

Advisors

Eric Cardinal
Senior M&A advisor, M&A Club
Archit Kalani
MayDavis Partners, Duke Capital Partners
Omar Kabir
ex-Bank of America Merrill Lynch, J.P. Morgan

Every exit should honour
the story behind it.

Most business owners find out too late what they could have done earlier.

We believe every entrepreneur deserves to understand their worth before someone else defines it for them.
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We believe legacy isn’t built in spreadsheets, it’s built in decisions made with courage and clarity.

We believe preparation is power and dignity is part of the deal.

We believe data should serve people, not the other way around.

We believe exits should honour the builders.

Always.

Built by and for entrepreneurs. Backed and used by leaders in finance and innovation.