For Canadian business owners with $1M–$50M in revenue. Get a professional-grade valuation based on real M&A transactions — no financials required.
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1,500+ businesses already valued!









Just enter your business website and let our AI do the heavy lifting. No financials or documents required to get started.

Our AI finds the most relevant comparable deals, multiples, and buyers in your sector from our Canadian M&A database.

Receive a detailed valuation report with range, growth drivers, and buyer profiles — in minutes, not weeks.

Monitor how your valuation changes over time and identify the key levers to maximize your business worth.

A detailed, data-backed report you can use immediately, for planning, negotiation, or benchmarking.
Get low, mid, and high estimates based on comparable multiples (EV/Revenue and EV/EBITDA) so you know exactly where your business stands.








Professional-grade valuation powered by real M&A data.
See how your value compares and monitor it over time.
Match your business to real transactions that closed.
Identify who's most likely to buy and at what price.
Stop guessing what your business is worth. Optionality gives you instant access to verified M&A data so you can plan your future with confidence.


“I've been benchmarking against competitors for 18 months. My valuation grew 31% — I know exactly what moves the needle.”
Michel
Founder, health startup
“I wanted to buy out my partner and Optionality gave me a valuation I could use immediately — no waiting weeks for a consultant.”
Jean
Co-founder, manufacturing firm
“I got an unsolicited offer and Optionality helped me realize how low it was. I negotiated $800K more than the initial offer.”
Sophie
CEO, technologic firm
Based on 10,000+ real transactions. No financials required.
Try with your website!