For Canadian business owners with $1M–$50M in revenue. The smartest entrepreneurs plan their exit long before it happens — with the right tools, you build a legacy.
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Whether you're selling, acquiring, or planning ahead — get the insights that drive smarter decisions.
Access real deals from the past 5 years — who acquired them, at what price, and why.
No more guessing your value. We look for transactions that actually happened to find real multiples.
With clear actions for you, your business, people and financials to maximize value before selling.
Get a professional-grade business valuation using AI analysis of real Canadian transactions. See how your business compares to others that have sold.
Identify key value drivers and actionable improvements to maximize your business worth before going to market.
Get a personalized exit roadmap with timeline, buyer profiles, and deal structure tailored to your goals.
Execute your strategy with confidence, armed with data, insights, and a clear path forward.
Know exactly how prepared your business is for a sale.
Monitor how your valuation changes as you execute your plan.
See who acquires businesses like yours and what they look for.
Understand earnouts, holdbacks, and terms from real deals.
Know your timeline, identify the right buyers, and understand exactly what drives your company's value — before you go to market.
“I've been benchmarking against competitors for 18 months. My valuation grew 31% — I know exactly what moves the needle.”
Michel
Founder, health startup
“I wanted to buy out my partner and Optionality gave me a valuation I could use immediately — no waiting weeks for a consultant.”
Jean
Co-founder, manufacturing firm
“I got an unsolicited offer and Optionality helped me realize how low it was. I negotiated $800K more than the initial offer.”
Sophie
CEO, technologic firm
Based on 150,000+ real transactions. No financials required.
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